Introduction
Women are thought to be more image conscious than men and
hence they tend to take care of each and everything that they wear and hold.
Once moving out to an occasion says a party or a wedding, they make sure that
they are carrying a bag that matches their dress and shoes and is of the
highest quality. They get more curious when they see a more beautiful bag in
another women’s hand and then vow to buy another more beautiful of them.
Keeping all these things in their mind, the producers of these women bags make sure that they come up to the expectations of
their customers and hence provide them with the best quality bags at an
affordable price.
Point of Difference
There are certainly various aspects in the bags of one
company that lacks in another’s. These include the product attributes, price,
its placement and the promotion. Some companies have a view that they need to
develop an image that target only the elite class which mean as that they make
bags that can be only afforded by these customers. They create a specific niche
and hence sell their products to that specific target market. Other companies
on the other hand think that selling to the mass audience is more useful as
well as more profitable. They make sure that the women bags that they
produce are meant for all with a few exceptions so that the divide is not
created. Similarly, the quality that they produce is of a lesser level than
those produced by the other half of the producers who only target the elite
class.
Sales
Due to the growing trend of ladies handling these bags
whenever and wherever they go, this business is growing at a rapid rate. The
producers make sure that the designs are introduced at a much faster pace so
that their customer stay loyal and do not think to switch to other brands. The
sales of these bags have been increasing since the last decade and the people
are now more quality conscious than price conscious and they do not hesitate to
buy the expansive bags as well. This prospect has increased the revenue of the
manufacturers and hence they are motivated to invest more and more in this
business.
Conclusion
Although these women bags are available in a great many sizes and designs, the
women mostly prefer to carry the smaller clutch bags with them. The reason
being that firstly they are cheaper to buy and secondly, they have a lesser
weight to carry as compared to the larger hand bags. Having an importance of
their own kind, these bags have created an immense importance in the minds of
the consumers as they are now involved more and more into their purchase. The
purchase of such bags was once thought to be a low involvement one but in the
recent times, it has developed into a very high involvement purchase product to
its higher prices as well as the qualities available.
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